The Tin Piano is Martin Brackstone. But this is no ordinary one-man band. At your service is a rare blend of skills acquired through more than 30 years in marketing.
These days most of what I do is for the web. But my background is advertising copywriting. Press, direct mail, TV, brochures, radio, PR, branding, concept development, strategic thinking, client liaison.
I’ve written for the likes of Volvo, Motorola, Abbey Life, NatWest, Barratt, Benckiser, Unigate and Zanussi.
Plus countless lesser known names in every field from health care to garden centres and education to engineering.
As a writer, I often see what others don’t. I ask probing questions. I challenge perceptions. I turn problems into opportunities. I take the complex and make it simple.
I also know how to use words. Something it’s easy to take for granted. And I know how to write for the web. Which in some ways is like writing for anywhere else. In other ways quite different.